|
Post by account_disabled on Nov 14, 2023 5:55:53 GMT
Results The Coolblue website generates less negative emotion The Coolblue website requires more cognitive attention The navigation and structure of is more user-friendly texts generate the most negative emotions Coolblue product photos generate positive emotions If adds Coolblue's smile in their texts and images, you have an ultimate site, or vice versa. As a copywriter, I am of course curious why texts trigger more negative emotion. I have placed the texts side by side. Fortunately, the result is clear. Bol.com focuses on the product, while Coolblue focuses more on the reader and also explains the benefits more tangibly. For example, Bol.com says that the airfryer photo editor has a large capacity and Coolbue writes that it takes up as much space on your counter as the previous version, but has more capacity. At Coolblue you can almost see the airfryer on your countertop. Whether or not you had the previous edition, it is apparently the same size, but it can hold more. An Coolblue really talks to you, not in general. 31. Put the reader at the center (you/you) Use narrative text and tangible (preferably recognizable) examples. The power of a narrative text is in the details. Discover Booking.com's online persuasion secrets After a year of A/B testing, a report suddenly came from customer service. They indicated that they often received calls from people who had seen an accommodation on Saturday, but that it was already full when booking on Sunday.
|
|