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Post by account_disabled on Dec 10, 2023 5:18:37 GMT
And causing the team to work throughout the business cycle, both Marcom Marketer and the agency had to completely change their work from before. Previously, the agency was responsible for buying media, but now it is responsible for helping Marcom to look at data usage, Enrich, and measurement. In the past, agencies were good at contracts and mainly watched Chanel. Nowadays, agencies must have the ability to both contract and content together. Agencies can't just work by looking at which media Whatsapp Number List channels to publish anymore. has been completed, but must go hand in hand with content. We must help see what kind of content this group of customers is suitable for. Through what channels? How are results measured? agency today do more duties To be consistent with changing consumers, including Data driven “This slogan also works well when working at an agency: right person, right place, right time.” Modern agencies must have knowledge in Mar-Tech. At present, every customer group is complex, not just Young Gen, but the agency must be an adviser to the customer. Various Mar-tech matters are something that the agency must know. And with more emphasis on technology and data, the organization will have to upskill its employees more. You have to add people. and give more knowledge to the old people Agency strategy Strategy 2.
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