Post by account_disabled on Dec 28, 2023 11:09:53 GMT
In September, Google announced the introduction of new attributes for marking outbound links. Was the “nofollow” attribute used so far insufficient? What changes await SEO specialists and website administrators? We have gathered for you the most important information about the new attributes rel=”sponsored” and rel=”ugc”. What is the nofollow attribute? Let's start by reminding you what the function of "nofollow" is. Each link that we add to our website automatically gives the linked page some "power", in English it is called link juice. To put it simply: by linking to someone, you influence their position in Google. The position of the linking page influences how much power is transmitted.
Therefore, link is not equal to link. A link obtained from a WhatsApp Number List recognized portal with an established position and a positive history in Google is much better for positioning than from a random business directory. Such practices may involve activities related to obtaining links to the website that are inconsistent with Google's regulations. As a result, we expose ourselves to a penalty from Google. To avoid the accusation that we are participating in some sort of link exchange, many site administrators have adopted the strategy of assigning the "nofollow" attribute to all outgoing links. It is a sign for Google that we do not support the positioning of the linked page and we do not fully trust it. As experts point out, including: Cyrus Shepard, this approach means that basically, if you judge by links, no website is trustworthy, because there will always be someone who will add a nofollow link to us just in case.
The mass use of the "nofollow" attribute makes it difficult for Google robots to correctly assess the quality of websites. It can be said that the automatic use of “nofollow” for each link actually makes this attribute lose its meaning. Cyrus Shepard points to this situation as the reason why Google decided to introduce new attributes for links. Thanks to them, we can clearly separate links to pages that we do not want to strengthen in Google because we do not trust it (here we will use nofollow) and links to pages that we do not want to strengthen because we cooperate with advertising or are added by users. New attributes rel=”sponsored” and rel=”ugc” So how to use the new attributes? They perform the same function as “nofollow”, but provide Google with additional information about the link: rel=”sponsored” - used to mark advertising links added as part of paid or barter cooperation. Google has not commented on the issue of affiliate links here, but you can assume that they also fall into this category.
Therefore, link is not equal to link. A link obtained from a WhatsApp Number List recognized portal with an established position and a positive history in Google is much better for positioning than from a random business directory. Such practices may involve activities related to obtaining links to the website that are inconsistent with Google's regulations. As a result, we expose ourselves to a penalty from Google. To avoid the accusation that we are participating in some sort of link exchange, many site administrators have adopted the strategy of assigning the "nofollow" attribute to all outgoing links. It is a sign for Google that we do not support the positioning of the linked page and we do not fully trust it. As experts point out, including: Cyrus Shepard, this approach means that basically, if you judge by links, no website is trustworthy, because there will always be someone who will add a nofollow link to us just in case.
The mass use of the "nofollow" attribute makes it difficult for Google robots to correctly assess the quality of websites. It can be said that the automatic use of “nofollow” for each link actually makes this attribute lose its meaning. Cyrus Shepard points to this situation as the reason why Google decided to introduce new attributes for links. Thanks to them, we can clearly separate links to pages that we do not want to strengthen in Google because we do not trust it (here we will use nofollow) and links to pages that we do not want to strengthen because we cooperate with advertising or are added by users. New attributes rel=”sponsored” and rel=”ugc” So how to use the new attributes? They perform the same function as “nofollow”, but provide Google with additional information about the link: rel=”sponsored” - used to mark advertising links added as part of paid or barter cooperation. Google has not commented on the issue of affiliate links here, but you can assume that they also fall into this category.